Joyner Events Llanon · London

A bespoke events service for independent restaurants.


Where this comes from

Twelve years in London restaurants, most of them around private events — Sketch, Pollen Street Social, Pétrus, Sally Clarke's. The same thing was true everywhere: a full events diary is the best problem a restaurant can have, and it still lands as pressure on the kitchen, the floor, and whoever answers the enquiries late at night.

Guests book a restaurant for the personal touch. The machinery behind it — the quotes, the deposits, the dietaries, the timings — is what makes that touch possible, and it's the part nobody has time to do well.


The service

That machinery is what I take care of: every enquiry, quote, deposit, menu, dietary and kitchen brief, from first email to final bill.

Run properly, events become the calmest, most profitable covers of the week — and your team stays on the floor, doing what they do best: looking after guests.


One enquiry, start to finish

  1. Tuesday, 9:14 am An enquiry lands
    Inbox“Hi — we're thinking about a dinner for around 24 in May. Is your back room available on a Friday?”
  2. Tuesday, 9:47 am Answered the same morning, in the venue's voice
    Reply“Friday the 15th is free. The back room seats 24 at one long table; the minimum spend that evening is £1,900. I've attached two sample menus — shall I hold the date for you until Monday?”
  3. Friday Deposit paid, date locked
    Terms and deposit link sent with the confirmation. Every figure from the venue's own signed-off prices.
  4. The week of One sheet to the kitchen and the floor

    Function sheet — private dinner

    Covers24 — one long table, room set from 6:15
    MenuMenu B · wines confirmed
    Dietaries2 vegetarian · 1 gluten-free · 1 shellfish allergy
    BillingDeposit held · balance on the night, one card
  5. Saturday morning The balance settles, the thank-you goes out
    And the reply brings the next enquiry: a birthday in September.

The venue's team never left the floor.

Details illustrative; the process is the real one.


How it starts

With a conversation, not a proposal. Every restaurant runs events differently, and I'd rather understand how yours work now — what's going well, what costs you sleep — before saying anything about what I'd do.

If it feels like a fit on both sides, we trial a month, fixed scope, and you decide at the end of it. A month's notice either way, no lock-in at any point.

I take one new venue at a time. Currently: Cafe Linea, Chelsea.


Contact

If you'd like to talk about how you run events now, I'd like to hear it.

edward@joyner.events